Initially released in 2003, WordPress has become perhaps the Top CMS for SEO & Digital Marketing (content management system) in the world used for website design, blogs , personal websites, portals and online community . Nowadays, WordPress is used by more than 74 million websites that post new posts every second. This commonly used CMS has become a preferred among companies because of how highly effective of a tool it is. WordPress is very helpful to business owners since it helps them by easy customization and search engine marketing. There are many benefits of choosing WordPress for website design, some benefits are given below.
SEO & Digital Marketing Benefits of WordPress
- It’s free and open source.
Whether you’re a blogger or just launching a new business online, the point that WordPress is 100 % free is incredibly valuable. Best of all, you never have to fear about invisible expenses if your site becomes more well-known than predicted. WordPress will always be 100 % free for you to use.
Apart from that, WordPress is open source. This means that you can improve or alter the source code to create the right site for your needs.
- Powerful right out of the box.
Compared with other content management systems, WordPress is prepared to use immediately after installation. This means that you don’t have to “hunt down, install, and configure a long list of add-ons just to get many of the functions WordPress views primary (comments, RSS nourishes, modifications, etc.).”
The versatility of WordPress is another function that can’t be lead. Regardless of what you’re using WordPress for – whether as a personal blog or to a well-known e-commerce website, WordPress is flexible enough to fulfill any and all of your needs through its comprehensive functions and plugins.
- Search engine friendly.
The most well-known search engine Google actually chooses websites that are operated by WordPress because its structure is simple to crawl. In fact, Google’s Matt Cutts also endorsed WordPress during WordCamp San Francisco 2009. His personal blog is also on WordPress.
Since WordPress is such a popular CMS, it shouldn’t be amazing that it’s a target for online hackers. However, WordPress requires the protection of its customers very seriously. While you can exercise some primary precautionary features, such as not installing a concept or plug-in from an untrusted website, WordPress regular up-dates its application to prevent attacks..
- Easy to customize.
Because of the a thousand of plug-ins and themes that WordPress has provided, with just one click you can personalize your website to appear and operate as you would like. Furthermore, because of the seemingly endless number of features that WordPress has to offer, you can create the website or blog that you’ve always wanted. It is very helpful for
- Content Marketing
- Website Portal
- Community Building
- SEO (Search Engine Optimization)
- Lead Generation
- Lead Conversion
- Inbound Marketing
- Easy installation process.
Another excellent advantage of using WordPress is how simple it is to use. The platform is user-friendly, intuitive and simple to understand. You can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.”
- Supports by WordPress forum.
WordPress also comes with unprecedented assistance. This is an aspect of the extensive WordPress team where you can troubleshoot any query or issue through the WordPress Forums.
- Mobile friendly.
It’s more important for a website to be mobile friendly to support smartphones and tablets. With WordPress, however, you don’t have to be involved after that. It’s completely mobile friendly, thanks to many of the themes being responsive.
WordPress integrates with some of the most highly effective platforms available to provide your business that additional boost. Need to release an email campaign? You can use a support like Aweber or MailChimp. Want to get compensated for an item or service? WordPress can perform with some of the most well-known transaction gateways in the world.