How to Craft an Effective Social Media Strategy | Tenfold

social media strategy

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s easy to connect with those people; it’s an important difference that many fail to grasp.

Just because TwitterFacebookLinkedIn, and Instagram have a combined audience of nearly 2.85 billion users, that doesn’t mean all of them are eager to hear your message. In fact, most of them don’t even know your brand. This is why it’s essential to come up with a social media plan of attack, and commit to executing it well.

To have a successful social media strategy, it’s essential to plan meticulously, and stick to your message, even if it doesn’t seem to take hold at first. One of the worst mistakes you can make is to spend countless hours coming up with a plan, and abandon it within a few days of launching it.

To help with the process, below are four steps you can take to build a sound social media strategy. Read below

Source: How to Craft an Effective Social Media Strategy | Tenfold

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Rohit Sharma is digital marketing consultant and SEO expert and has worked on digital media and marketing projects with several major brands. He is a creative digital marketing expert and Online marketing consultant & works as freelance SEO Expert, Social Media Marketing Specialist, Internet Marketing Expert and Digital Marketing Consultant from India. If you’re a start-up, small business, or individual looking for a consultant, contact now!