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Benefits of Inbound Marketing

10 Benefits of Inbound Marketing vs Outbound Marketing

Inbound marketing is a method where marketers promote the company with help of videos, blog posts, eBooks, white papers, SEO, marketing through social media and content posting which are the forms of marketing to attract customers. Whereas outbound marketing is opposite of inbound marketing when a company promotes marketing through conversations and messages to the …

What is remarketing and how does it work?

Retargeting, also identified as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who …