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10 Benefits of Inbound Marketing vs Outbound Marketing

Inbound marketing is a method where marketers promote the company with help of videos, blog posts, eBooks, white papers, SEO, marketing through social media and content posting which are the forms of marketing to attract customers. Whereas outbound marketing is opposite of inbound marketing when a company promotes marketing through conversations and messages to the …

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Why Social Media is a Must in your Marketing Tool Box?

For most of the entrepreneurs, social media marketing is like ‘all the rage’, a transient yet the influential rage that must be used to its fullest while it’s still in the spotlight. For others, it may be simply a buzzword with no realistic benefits and a precipitous, complicated learning curve.As social media emerged quickly, it …

10 Tips for an Awesome eCommerce Web site

Every day a consumer’s experience with the marketplace becomes more mobile, social and visual, which helps to improve the process for customers and complicate the process for business owners trying to keep up with the latest developments in e-commerce as they grow their business. Here are ten best practices for an Awesome e-commerce website: Use …

Video Marketing: Why Is It So Essential?

In any conversation, visual impact is far more important than the tone or words you use. Research reveals that words have a significance of 7%, while tone and voice creates 38% of the impact. But the top contributor (55%) in a conversation is body language – the visual aspect of communication. What is marketing if …

3 Key Business Tips for New Entrepreneurs

When they first become part of the business world, most people will make many costly mistakes. That’s just the way it goes, but you can limit their impact in most instances. By increasing your education now, it’s possible to avoid some of the most common pitfalls that could affect your operation. So, you’ll want to …

Turn Your Business Blog into a Sales Tool

You’ve heard it on this site and pretty much everywhere else–content is vital to sensation in today’s marketplace. So you spend a lot of your time writing blog posts and creating videos, or you recompense someone else to do it. And you wonder, is it worth the asset? What are the chances that your carefully …

10 Tips For Web Content Writers For Business Websites

You may be thinking how writing for the web is different than other types of writing. Web site article writing is an art form all its own because compared with print materials, web visitors prefer to skim the text. With basically, an incredible number of choices at their convenience, web users prefer to scan content …

Best 10 Career Tips For College Students

The job market is still tough for more graduates, unless you’re an in-demand engineer or accountant. Two-thirds of college students have debt and 39 percent live with their parents. In 2012, 284,000 students graduated into minimum wage jobs, according to the Wall Street Journal. Companies only expect to hire 2.1 percent more graduates this year …

How To Offer Customer Service By Social Media

Social media sites such as Facebook or myspace and Tweets have progressed to become more than emergent systems for marketing and advertising. Progressively, they are also legitimate and important programs through which customers obtain and get client care. If you are an entrepreneur, you can turn this adversity into a positive comment. How? However, providing …