What are some interesting and unique ways of acquiring prospects in your b2c marketing and lead generation campaign?
The following suggestions will help you achieve improved success in your campaign:
Prove your company’s interest with email
Don’t waste time and money pursuing prospects who are not keen on your products or services. If a prospect joins your email listing, follow up with them with a message, usually a confirmation. Then send them a request asking them to click another link. People who do this quickly and willingly are easier to engage with and therefore more interested in what your business has to offer. If a prospective lead does not respond to your multiple confirmation message requests, then they are likely not interested in what you have to offer.
Digital marketing is mobile. It used to be that companies provided an experience via mobile by implementing a different website. This approach has proven ineffective. Google prioritizes website load speed. When you provide redirection to a mobile website, it might increase time and incur penalties. In addition, you need to account for the multitude of mobile screen sizes. Shoppers may visit your website multiple times before making purchases, so make their experience similar across all types of devices. A responsive design is the only way to optimize your website because it accommodates many devices and is essential for effective b2c marketing and lead generation.
Provide great incentives
A loyal customer will help you in getting new leads. Create special offers and they will feel motivated to refer more prospects to your business. This will deepen loyalty with your existing customers and create new opportunities for engaging with new prospects.
Exercise patience with your leads
Ensure marketers are keeping their lists current. Do the same with new prospects who do not want to purchase immediately. If that person has subscribed to you, then there is still an option there to convert them into a buyer.
Exercise best practices with email marketing
When a lead signs up on your email list, ensure that you engage with them at some point. Allow leads to unsubscribe whenever they wish. Otherwise you might be put on the spam list.
Adhere to marketing basics
Digital marketing is quite fragmented, so reaching the right kind of customer can get very difficult. Therefore it is vital that marketers should regularly monitor the effectiveness of their tactics and campaigns to make sure that the content is valuable to the target group.
Focus on loyalty and retention
Keep a balanced focus on getting new customers as well as building loyalty and retaining existing customers. The number of loyal customers you have will determine how many prospects you attract. Keep in mind that it costs more to attract a new customer than to retain a new one.
B2c marketing and lead generation by far is more difficult than b2b marketing, but by implementing the above-mentioned tips, you will have a successful campaign.