50 Digital Marketing Facts You Should Know

In 2015,digital marketing has become the need of any business.From marketing campaign to email and content marketing to social media marketing, Everything is becoming social. If you are involved in any marketing activity or in any business, Here are 50 digital marketing facts,trends, facts, and stats that every Digital marketer should know to create successful marketing campaigns in the information age.

50 Digital Marketing Facts You Should Know About

  1. Now 78% of companies have a dedicated social media team for their business strategies. Source: The state of social business 2013 – source Altimeter Group
  2. 82% of hyper growth SMBs say social media is effective for generating new leads.  Source: Linkedin – Priming the Economic Engine
  3. Blogs are 63% more likely to influence purchasing decisions than newspapers.  Source: Optimind Technology
  4. 58% of your audience will stop watching your video within the first 90 seconds.  Source – www.pixelant.net/
  5. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact.         Source – http://webbiquity.com/
  6. 88% of business buyers say online content plays a major to moderate role in vendor selection. Source – http://www.business2community.com/
  7. Articles with photos get 94% more page views.  Source – http://blog.wishpond.com
  8. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn.  Source – https://blog.bufferapp.com
  9. Seventy-seven percent of buyers are more likely to buy from a company if its CEO uses social media. Source – http://www.dmnews.com/
  10. Americans spend 4X more time on mobile devices compared to newspapers and magazines. Source – https://blog.percolate.com
  11. One-third of all organic search clicks on Google are on the first result. Source –  http://www.optify.net/
  12. 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. Source – http://www.adweek.com/
  13. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less
  14. Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.
  15. 72% of all internet users are now active on social media
    18-29 year olds have an 89% usage
    The 30-49 bracket sits at 72%
    60 percent of 50 to 60 year olds are active on social media
    In the 65 plus bracket, 43% are using social media.Source – http://www.jeffbullas.com
  16. Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. Source- http://www.jeffbullas.com/
  17. 71% of users access social media from a mobile device. Source – http://www.searchenginejournal.com
  18. 47% of Americans say Facebook is their #1 influencer of purchases. Source – http://www.searchenginejournal.com/
  19. 61% of global Internet users research products online before buying.
  20. 44% of online shoppers begin by using a search engine. Source – https://www.ipsos-na.com/
  21. YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.Source – ww.mushroomnetworks.com
  22. 60% of all organic clicks go to the organic top 3 search results.Source – ww.crezent.com/
  23. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Source – http://www.searchenginejournal.com/
  24. Click rates have now fallen 20% from from5% in Q3 2011, and are down 15% year-over-year. The report also finds that 59% of new subscribers (who have been on file for less than 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Source – http://www.marketingcharts.com
  25. Nearly 40% of US companies use blogs for marketing purposes. Source – http://www.hubspot.com/
  26. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. Source -http://offers.hubspot.com/
  27. 84% of B2B marketers use social media in some form.Source -http://www.factbrowser.com
  28. 80% of US social network users prefer to connect to brands through Facebook. Source – http://content.monetate.com/
  29. Seventy-one percent of senior marketers agree that companies can gain competitive advantage by leveraging social media, and 60 percent agree that social media enables businesses to be more successful.  Source – http://www.marketingcharts.com/
  30. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less Source – http://www.curata.com
  31. The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates, finds Adestra [download page] in a July 2012 study of 932 million emails from more than 40,000 campaigns across 6 sectors, sent over a 6-month period. Source – http://www.marketingcharts.com/
  32. The vast majority of these users (95.5%) will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year. By 2014, eMarketer estimates, nearly half of the total US mobile population will be mobile social networkers.   Source -http://www.emarketer.com/
  33.  Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon. (B2B Infographics).  Source – https://www.academia.edu/
  34. 92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. Source -http://webbiquity.com/
  35. Americans aren’t engaging with email at the same rate as citizens of other countries, according to a new study. S. residents open their email messages at a slightly lower rate (19.9%) than folks in Canada (20.7%) or Europe, the Middle East and Africa (EMEA), which recorded an average of 20.9%. Source – http://chiefmarketer.com
  36. Marketers spend most of their time producing blog posts, article and guides, social media updates, e-newletters, and news releases; they spend the least on podcasts, polls and surveys. Source – http://webbiquity.com/
  37. 53% of b2b buyers follow social discussions about vendors they are considering. Source – http://webbiquity.com/
  38. In terms of shaping consumer opinion, blogs are the third-most influential online service. Source – http://www.pamorama.net/
  39. Consumers are discussing companies online, offering advice and even criticizing brands, whether or not these brands are active in the social space. In 2011, TNS found that 64% of consumers worldwide wrote about brands online in order to offer advice, and 52% said they did so to criticize a brand. Companies should have processes and tools in place to track what is being said, and a system for following up on comments when it is appropriate. Source – http://www.emarketer.com/
  40.  Email and search engine optimization (SEO) continue to provide the most value to merchants’ online strategies, per a [download page] Multichannel Merchant survey released in June 2012. Respondents gave email a mean rating of 8.42 on a 10-point scale (with 10 being most valuable), up from 8.32 last year. SEO followed with a rating of 7.78, also rising from 7.62 the previous year. Paid search (6.57), social media (6.18) and display ads (5.1) rounded out the top 5. Source – http://www.emarketer.com
  41. Companies that blog more than about 15 times per month, get 5 times more traffic. Source -http://www.pixelant.net/
  42. Video can keep your prospects on your website up to 2 minutes longer on average. Source – http://www.pixelant.net/
  43. Visual data is processed 60,000 times faster by the brain than text. Source – http://www.451marketing.com/
  44. 65% of your audience are visual learners. Source – http://www.webdam.com/
  45. 43% of all marketers found a customer via LinkedIn.
  46. Email with social sharing buttons increase click through rates by 158%. Source – http://www.jeffbullas.com/
  47. Social media marketing budgets will double over the next 5 years.Source – http://www.adweek.com/
  48. Internet advertising will make up 25% of the entire ad spend in 2015.
  49. $135 billion was spent on new digital marketing collateral (content) in 2014. Source – http://www.curata.com/
  50. Forty-seven percent of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)
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Rohit Sharma is digital marketing consultant and SEO expert and has worked on digital media and marketing projects with several major brands. He is a creative digital marketing expert and Online marketing consultant & works as freelance SEO Expert, Social Media Marketing Specialist, Internet Marketing Expert and Digital Marketing Consultant from India. If you’re a start-up, small business, or individual looking for a consultant, contact now!