According to Hubspot marketing team, 54% more leads are generated through inbound marketing compared to outbound marketing. Let’s learn about the best strategies for effective inbound marketing:
Search Engine Optimization
Organic search is the most qualified source for getting targeted leads. It is the only way to let customers come to your website. Think of SEO and you’ll see a picture of keywords, links, meta tags, code and web structure. SEO can get very complicated.
Try to analyze it in a simple manner. Search Engine will reward your website if you offer a user-friendly experience. According to MOZ, Search Engine Optimization is simply a website structure to help search engines find your website.
A solid SEO plan is a critical inbound marketing strategy. You cannot succeed if people cannot find you. Do it the right way and you’ll reap benefits for the years to come.
It requires time to achieve search engine rankings. You can use PPC Ads to boost SEO rankings and get customers. PPC Ads send highly targeted traffic. People know they are going to see an offer. Give them an offer that they can’t refuse. Collect leads. Turn visitors into customers.
People love freebies. Successful inbound marketers use valuable freebies. Anyone can send you a free e-book, but how about software that cost $1,000? Can you give it away as a freebie?
Can you send a niche specific report that can bring $2,000? Free giveaways can attract thousands of leads. Take the example of QuickSprout, HubSpot, and Lifehacker. These websites offer tons of valuable information.
Tip: Create a niche specific content guide or tool and give it away as a freebie. If your freebie is valuable, you’ll attract thousands of potential customers.
Content marketing is the foundation of effective inbound marketing. Social media, referrals, links, and all sorts of advertisements depend on your “content”. Successful websites have epic content. Use these tips to improve your content marketing:
Create a blog. More than 46% people read a blog every day. Publish content regularly and invite search engines to visit your website daily.
Use visual marketing. The text is good for SEO purposes, but you need multiple content forms to engage users. Infographics, presentations, images, pictures and downloadable content are few examples of visual marketing.
Use case studies and research to build credibility. Create a content calendar and stick with it.
Social Media Marketing
Social media is another form of relationship marketing that leads to effective inbound marketing. People use social media to connect with friends. You’ll see that social media is categorized into communities, forums, circles, and channels. Each channel/circle is about a specific topic.
Find these channels. Build a relationship with your audience and leverage it for your business operations. This process takes time, but investment in the right channel will yield great profits.
Today’s marketing world is different. The customer is king. The Internet has only added more power to them. Inbound marketing makes it easier to attract leads that grow your business.