It can be hard to choose which search tools to utilize when it comes to your organization or client’s paid and organic search campaigns. I have found an awesome collection of tools; some of which are suggested regularly, all things considered, and others that shouldn’t be marked down. Most of these SEO tools have comparative features; however they have something one of a kind that makes them exceptional in their own particular manner.
Cost: Free and Paid Versions (£99.00 annually)
Screaming Frog’s SEO Spider offers a free as well as paid version that lets you to crawl over any website’s code, images, and links with an SEO focus. A few of the data gathered comprises of headers, redirects, Meta tags, in and out links, anchor text, also the links which are follow or no-follow. It also lets you to create an XML sitemap. This tool is amazing especially because of the free version is quite robust and its clean design makes you focus on the data.
Open Site Explorer
Cost: Some number of free searches every day; paid version is a part of Moz Pro, which varies from $99 to $599 per month
It is one of the first free tools most people use whenever they’re looking for a new client or accomplishing a site audit. OSE instantly provides you a list of inbound links, and lets you to filter by only internal or only external links, link type, and also which pages that has to be targeted mainly (either the homepage or every page on that domain).
It lets you to export those useful data to a CSV, which is very good and beneficial for the data analysis and sharing them to clients. There are many more free and paid tools offered by the Moz Pro (as part of their monthly membership) are also worth using; especially Moz Local.
Moz offers a 30-day free trial with full access to their SEO tools. After the free trial, arranges begin at $99 every month for the accompanying.
Moz offers a 30 day free trial with full access to their SEO tools. After the free trial, plans start at $99 per month for the following.
- Fresh Web Explorer
- Rank Tracker
- On-Page Analysis
- Keyword Difficulty & SERP Analysis
- Crawl Test
Raven Tools provides a 30-day free trial for their online marketing tool box. After the completion of trial, plans initiates at $99 per month for unlimited websites and projects.
While they were at first known for their link management tool, they additionally offer 30+ different tools for the following-
- PPC Campaign Management
- PPC Research
- SEO Campaign Management
- SEO Competitor Analysis
- SEO Link Building
- SEO Research
- Social Media Campaign Management
- Social Media Monitoring
SEMrush is a popular keyword research/ PPC tool that don’t normally provides a free trial offer. The paid version starts from $69.95 to $549.95 per month.
Apart from their primary PPC keyword research tool, they also offer the following.
- Domain vs. Domain
- Position Tracking