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10 Benefits of Inbound Marketing vs Outbound Marketing

Inbound marketing is a method where marketers promote the company with help of videos, blog posts, eBooks, white papers, SEO, marketing through social media and content posting which are the forms of marketing to attract customers. Whereas outbound marketing is opposite of inbound marketing when a company promotes marketing through conversations and messages to the …

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How to Build A Successful Digital Marketing Strategy?

There’s no denying that the marketing world is undergoing rapid changes, especially when it comes to digital marketing. It’s no wonder that many companies struggle to keep up. Other companies have trouble finding time to create and manage successful digital marketing strategies because they’re stretched too thin, thinking that having a digital presence everywhere they …

Five Things Your Business Website Must Have

In business, you only get one opportunity to make a good first impact, and your organization’s web page is no different. When clients reach your website they should immediately have an obvious knowing of who you are and what you do. But research display that many small-business sites absence the fundamentals, which places them at …

5 Practical Tips to write Evergreen Content

When your company is launching a content marketing scheme to engage your current audience and attract new readers, it’s overwhelming to think that the blog posts you create will have short shelf lives. In other words, if your company can barely create sufficient quality content to make public multiple posts weekly, you certainly don’t want …

How to maximize ROI using Marketing Automation?

High quality content is an important element of modern marketing and one of the strongest factors in maximizing marketing automation ROI. Content is one of the primary ways that marketers generate, engage, and nurture leads. It is used to build brands, establish authority, attract new social media followers, and retain existing customers. All of these …

Why Is SEO Important For Your Business?

There has been an escalating boom in the online industry in the past decade. Every person wants to market their product online and make revenue by using the power of the internet. SEO is imperative for all start-up companies as well companies who have been in the market for a long time. SEO helps companies …

Benefits of Digital Marketing , SEO and Video Promotion

Thanks to the Internet and globalization,  Now Customers can access to information anytime and any place. Most people can access the information about your company, products and services via computers, tablets or mobiles. Digital Marketing has become crucial for everyone whether you are a freelancer, small business or a big corporate. [embedyt]http://www.youtube.com/watch?v=CT6ILNOIx8g[/embedyt] Business owners should …

How to manage your online reputation using digital Marketing

In an industry literally crammed with TLA’s (Three-Letter Acronyms), I thought it’s about time to explore something only marginally related to digital marketing. I’m talking about the murky world of ORM. What is ORM? Online Reputation Management is a rapidly growing industry due to the spread of social media, product reviews sites and the like. …

10 SEO Mistakes to avoid while doing Digital Marketing

With so much to centre of attention on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your Digital Marketing campaign.  As we have already seen, Digital Marketing is the organic way of getting traffic …