Rohit Sharma is digital marketing consultant and Video SEO expert and has worked on digital media and video initiatives with several major brands. He is a creative Video SEO expert and YouTube marketing consultant.
If you are looking for Local Video SEO Expert or Youtube Marketing Consultant, you are at right place. I work as Local Video SEO Expert. I consult my clients how can they grow business online with the help of business. as a Youtube Marketing Consultant, My role is to suggest to best strategies to my client which help them get more traffic and subscribers on youtube.
Rohit Sharma helps clients by providing them full corporate video production services including concept development, production, and post-production. Rohit handles projects for PR firms, non-profits, and clients in technology, electronics, fashion, transportation, consumer services, and more.
Whether you’re a business on YouTube or individual creating videos for fun, in this post, we will talk about some of the best ways to give your YouTube channel more publicity. There are many marketing methods you can take advantage of for gaining exposure as a YouTube channel. Here are some of the most successful strategies, I use to promote videos and youtube channel of my clients.
Search Engine Optimization
You may have heard about this term before. It’s really important! SEO is a really useful way to get more exposure to your YouTube channel. It basically means to optimize your videos with keywords so they can show up on search engines and YouTube search results when people search for those keywords. There are many factors occupied with SEO but these four are really important.
A blog is a great way to keep your followers updated with the latest news about your YouTube channel through blog posts. You can use the entrench feature by YouTube to add your newest videos to blog posts.
This can work out great because every time someone lands on your blogs through Google, there’s a high chance they will also view your YouTube videos as well. That means you can get exposure through YouTube and people searching for content on Google!
Link to Your YouTube Playlist
For example, whether you’re posting about your YouTube video on your blog or on social media, in its place of linking to an individual video, why not make and link to a YouTube playlist? You can make playlists of related videos, your biggest hits, seasonal tips and tricks, and much more. When you share your YouTube link this way, you’ll give new viewers a good entrée point, and you’ll give them a means to easily watch several videos in a row automatically. This is a valuable way to get more views on YouTube.
Google AdWords for Video
This method will involve a marketing budget. AdWords for video is a publicity program offered by Google. This program allows you to create commercials that will be placed on YouTube. Every time someone clicks on the ads, they are directed to your YouTube channel. The achieve and exposure from this program depends on how much you are willing to spend.
Having an email list with people involved in your YouTube channel is something that is very precious. It’s an outlet you can use at any given time to give your channel promotion. Build an email list of your YouTube followers and send them emails regularly with your important announcements and popular videos. Encourage your recipients to forward your emails to others who may also be interested in your channel. This is a really great way to expand your reach!
Create YouTube Videos on Trending Topics
Finally, pay interest to current events and trending topics. If you can find a way to transmit a trending news, fashion, sports, or lifestyle story to your YouTube channel’s niche, you’ll be able to share it on social media using that story’s hashtag and buzz. When you do this, you’ll get a lot more views simply based on people looking for related content to that story or topic.
Wearing branded merchandise is a great to sponsor your YouTube channel without even trying! You can give away branded items or t-shirts to your friends and family to wear. More people walking around with your branded t-shirts leads to more exposure.
In order to make this method work, you should have your YouTube channel name on the t-shirts in a clearly noticeable area. Feel free to even include a tagline that represents what your channel is about.
Social Media Marketing
Start Facebook, Twitter, Instagram, and Google+ pages for your YouTube channel. What can you do besides posting links to your YouTube videos? Talk about daily tips and tricks that share to your viewers’ interests. Hold contests for branded commodities when you reach a set number of followers on Google+. Get involved in the discussion and consistently post quality content on social media, and you’ll watch your YouTube community grow.
Make video sharing simple and easy
While using YouTube for your video marketing promotion, you can enjoy many benefits. You can share the content in your videos in different ways. For example, you can select your videos to embed on your external website or share private mail containing the link to the video. You can just make sharing easier by making click on action options or use the options of video sharing to other social media websites like Facebook, Instagram, etc.
Making sharing easier can benefit you in many ways. When your viewers could share your videos easily, they will spread them and download them. You can always share the links to download the videos in your account so that interested viewers can download it easily.
Make a portable YouTube video
Share indirect links to your YouTube videos to your other social media channels and networks. This will get better your view as people using all social media websites can open the link and view your video. YouTube videos are easily shared to Facebook and other social media websites so you can make it possible for your Facebook fans to open the videos and land on your YouTube channel if they want to.
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