Budding entrepreneurs and start-ups who want to gain consistent flow of visitors, customers, and revenues do everything that they can just to increase their website traffic but not all of them succeed.
Some business idea that spending lots of money on advertising is necessary to get reliable website traffic. Surprisingly, you don’t need to spend lots of money just to boost your website traffic. You could just be doing something wrong or missing something on your marketing strategies.
However, you might be confused on how to get more folks to visit your website. Not to worry. We’ve created this list of ten ways to increase visits. This list of activities, do-it-yourself ideas is aimed at busy businesses just like yours.
Register your business with online directories
There are several benefits to online directories like this. First, you can make them as detailed as you’d like. From business hours to a profile picture, you decide how much information to put in. Second, they’re free. Any chance to increase your audience through a free service is worth looking into.
List your business website in your email autograph
You’re always writing and sending emails, right? Well, every email you send is an opportunity to get your website out there. Make sure your business website is listed and “clickable” in your email signature.
When it comes to social media promotion, you have a lot of options. However, one of the easiest ways to hit your website visits is through Facebook ads. When you set up an ad, Facebook asks you to pick an promotion goal. In this case, you can select ‘increasing website traffic’ as your purpose.
Once your objective is set, you have several ad options. A lot of small businesses chose to set up an ad that appears in the News Feed. This ad typically offers a discount on a product or service, which gives customers enough reason to click on the ad and land on your website to place an order.
Influence your LinkedIn audience
Many businesses don’t have time to write and manage a blog. Instead, you can use your LinkedIn page as a mini blog. LinkedIn has a popular publishing element that allows you to post articles right to your page. Your associations can see the post in their feeds.
Not sure what to write about? Share your thoughts on recent industry changes, write a post about a news story that involves your line of work or talk about a new tool that’s helped your business grow. You want to write something that’s thought-provoking, not promotional.
This idea is especially helpful for service-based businesses. When you’re selling a service, you want to show your authority in the place.
Of course, to send visitors back to your website, you have to include links. Make sure you link several spots within your post to lead people to your site.
Send visit-boosting emails
With so many websites out there, you need to remind your audience to visit yours. How? Email. Your email list is one of the most valuable marketing tools you have in your arsenal. By sending targeted messages to your customers or clients, you can funnel them to your website to schedule an appointment or make a purchase.
Invest in affordable marketing materials
Headed to a conference? Is your business exhibiting at a local trade show? Anytime you’re meeting-and-greeting people, you should be able to offer some sort of “takeaway.”
Of course, you have to be careful. You can pay out a lot of money on business swag, so you’ll want to come up with a plan. Have something like a brochure or postcard. Offer an educational reference that allows customers to recall your business or service later on. We also suggest a trinket or fun giveaway. Whether you opt for branded pens or key chains, it’s up to you.
Every business needs a website to carry on, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. What business wouldn’t want to increase visits? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive returns.