Whether you are new in your business or have a good setup, quality of your business video always affect your marketing. Corporate videos are one of the best and most reliable methods of advertising and promoting your business. But creating a video is the most crucial part,as a video can attract as well as mislead the audience. So you have to be careful or you could end up spending fortunes on video production with no effect on business. Here are 10 Tips on Corporate Video Production :
1. Create a Plan/Script.
Every great movie, video or building is made on paper first. Create a plan for production and editing of video. Emphasize on how your product or video can make your customer’s life happier and better. Either hire a script writer or do it yourself to get the best-suited script before you start investing in production.
2. Make your Corporate Video tool of marketing and fun.
A disadvantage of video marketing is that in a large crowd of serious marketing videos that showcase their product in a serious way. You should make your video funny that almost instantly pickup audience interest and give your message in an interesting way.
3. Tell an emotional story.
Viewers tend to remembers those content more that have some emotional touch in them rather than just plain advertising. Make your video eye-catching and customer engaging by an emotional story.
4. Make Professional Quality Video.
People hate those videos in which they can’t differentiate b/w actors and products due to low quality. You don’t necessarily produce a Hollywood level video but a professionally produced video would do the task.
5. Highlight your Best in your Video.
The first impression is the last impression and there is no denying this fact. Show your best in your video to make it more impressive and get more audience automatically.
6. Pay attention to Wardrobe.
The wardrobe is another important factor when it comes to corporate videos. Actors in your video should wear neutral color and attractive clothing so that focus remains on your product and message.
7. Keep your Video Short.
The audience loses focus if your content is too long and may skip the video before important part appears. Keep your short and meaningful to make it interesting.
8. Focus on Close-ups.
On small screen close-up shots are more compelling. So try to focus on close-ups while shooting as well as on your product.
9. Animation and motion Graphics.
Though they are expensive, but animation definitely pushes the right buttons. Animated videos easily catch attention and are fun and you can show what you can’t shoot in real life in an animated video.
10. Market Videos through Other Media.
Youtube is not the only place to market your video. You can post it to different social media networks to increase its reach and gather an audience.
Think Today Group is a leading marketing and advertising company in India. We have a team of brand consultants, marketers, planners, writers and designers. Our expert team of Production House in Noida provides great videos to various reputable companies by creating an appealing content with an aim to promote the product among the target audience. We give results in an efficient and effective manner that will make your business in lights in all aspects.